Blog
Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
Blog
Guides on image optimization, Core Web Vitals, and building faster websites without sacrificing quality.
WebP vs AVIF in 2026: what actually matters for your store
AVIF encodes smaller files than WebP, but that headline number hides two real concerns for stores: encode time and CDN support. Here is what actually matters in 2026.
Jordan Kim·May 18, 2026·5 min read
What image compression settings actually move conversion rates
The compression settings that save the most bandwidth often differ from the ones that move conversions. Here is what the data shows about quality levels, formats, and load timing.
Maya Chen·May 14, 2026·5 min read
How Shopify stores waste 40% of their bandwidth on images
Most Shopify stores are serving images 3-5x larger than they need to be. Here's exactly where the waste happens and what to do about it.
Maya Chen·May 11, 2026·6 min read
What Google image indexing requires of your alt text
Google indexes images using three signals: the alt attribute, the page text, and computer vision. I break down what Google's image indexing rules actually require, how long alt text should be, and the markup mistakes that quietly keep your images out of search.
Maya Chen·May 4, 2026·6 min read
Why Your Hero Image Is Costing You Core Web Vitals Points
On most landing pages the hero image is the element Core Web Vitals actually measures. This breaks down why it fails LCP and CLS, which format to serve, and the four fixes that move a page back into the green.
Jordan Kim·April 30, 2026·5 min read